PortfolioOVERVIEW OF SELECT PROJECTS

Kurongkurl Katitjin, where Aboriginal and Torres Strait Islander education, research and community come together at Edith Cowan University, needed to realign how it communicated internally across departments and externally to its broader audiences.

On-site research and institutional audits shaped strategic frameworks for internal communication, organizational alignment and cultural identity, alongside a phased rebrand currently rolling out across the institution.

A global initiative to bring coherence to sustainability measurement across the apparel, textile and footwear industries - spanning multiple organisations with competing frameworks and priorities.

The work involved translating technically complex material into a shared operational language, coordinating alignment across ZDHC, Cascale and Apparel Impact Institute, and structuring communication around the Data Matrix and Factory Improvement Journey frameworks.

Mendo is an Amsterdam-based design bookshop and publisher, known for its curated collections in art, fashion, photography and architecture. Mendo required a full reset of commercial direction, operational structure and brand positioning, with the goal of building a credible path to relaunch.

A three-year strategic growth framework was developed spanning publishing acquisition, organizational restructuring, financial and staffing trajectory, and brand repositioning through to relaunch implementation.

A first-of-its-kind social-media-led healthcare campaign targeting Indigenous communities in Australia, requiring alignment across organisations that don't typically operate in the same room.

The work centred on building the operational structure to hold a long-running, multi-partner campaign together - coordinating across WHO, the National Department of Health, ECU researchers, Community, influencers and creative teams from strategy through to delivery.

A large-scale publication celebrating Dutch creative culture, bringing together more than 50 creatives, partners and contributors across disciplines - requiring coordination across a complex, decentralised ecosystem.

The work covered strategic coordination of book production and launch, including editorial timelines, press oversight and creative-ecosystem engagement from development through to public launch.

A traveling exhibition concept built around the Van Gogh Museum Editions, combining cultural programming, luxury partnerships and consumer engagement across international retail environments.

The work covered end-to-end launch coordination across multiple locations — managing partners including KLM, Bentley and Porsche, and scaling production, staffing and audience experience across exhibition, events and retail.

Solid Nature's rebrand and flagship presentation at Milan Design Week required tight coordination across platforms, agencies and an international event - with limited room for misalignment.

The work brought together cross-platform rebranding, spatial and digital launch coordination, and stakeholder alignment across a compressed timeline and high-visibility setting.